Mobile Church Ad

The United Methodist Church is trying a new ad campaign that includes attempts to utilize mobile technology. They are putting up billboards that include a number for people to text. When people do text with their zip code, they will get information about a local church. Bishop Thomas Bickerton, president of the church's Commission on Communication, stated:

We especially hope to bring more young people into our churches, and that means reaching out in new and innovative ways that are relevant to our target audience.

It will be really interesting to see how well this works. But at least some Christian leaders are thinking about how to use new technology to reach more people.